J. Colby Smith is the founder and creative director of 108 brand. He is a piercer, jewelry designer and jewelry maker. He became known for his minimalistic style and comforting/ honest demeanor. “Colby provides an experience rather than just a procedure. He takes great pride in connecting in a meaningful way with his clients”.
He approaches his craft with confidence, knowledge and understanding. His expertise, honed through over 15 years of education, observation and application, is defined by his dedication to administer superior craftsmanship in a sterile yet stylish environment. Stylistically, he strikes a balance between subtle and complimentary, installing only the highest quality materials. “Each piercing should compliment the unique, natural beauty of the individual.”
Colby's comforting demeanor and passion for personalized service are highly lauded, earning rave reviews in fashion and culture publications, as well as dominating customer review sites. Colby was listed as NY MAGAZINES "best of NY"
Whether adorning his his voluminous high profile clientele -- which includes editors, celebrities, designers, models and even royalty -- Colby provides luxury work with a personal touch.
Originally from Utah, Colby now splits his time between NY and LA. You can find him by appointment at either of his 108 locations. In what free time his schedule allows, Colby collaborates with other designers and travels creating piercing pop ups in various cities around the world. He is an outdoor enthusiast that enjoys exploring remote areas across the United States. He subscribes to a cruelty free lifestyle and has been promoting a vegan diet for over 20 years and believes… “We can't treat each other with true consideration until we treat animals with respect.”